ADIDAS x PARLEY SWIMWEAR

Design of the new digital Adidas x Parley campaign, for the Fall-Winter 2018 swimwear collection. July, 2018.

CLP
design : Laura Lapeby
Copy : Grace Cowlard
Producer : Jessica Yates



PARLEY PAGE DESIGN

Going to the beach is nice, but in Parley it's even better. My goal was to make customers feel close to Parley through the ocean. I chose to use different shades of blue for the pictures, and a beige (sand like) color for the CTA.

SWIMHUB DESIGN

NEXT WORK

For the swimhub, I chose to darken the blue since I also had to talk about the swimming pool. I wanted the information to breath, as well as customers' eyes, I used the seashore on the header as well as a white font to introduce the rest of the CLP more easily.