Campaign for the new Tartar and the new Caparccio, for the french brand Charal. We choose to work on the pleasure of the fresh meat to seduce a target of young adults between 25 and 35 years.
Art direction : Nicolas Koenig
Animation : Laura Lapeby
Fresh meat is not really for kids, this is why we wanted to target the adults. Our research showed us that what was more associated to fresh meat was "pleasure" and "tasty". This is how the "Raw pleasure" campaign is born.
We made a dual gender print campaign: the first one illustrate a male beard (with tartar ingredients), the second one shows woman lips (with carpaccio ingredients).
Then I realised a digital campaign for social medias with a video "Tender by Charal", based on Tinder App. The idea is to tell single man and women that they're not having diner alone tonight.